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Before yesterdayMain stream

Apple botched the Apple Intelligence launch, but its long-term strategy is sound

8 November 2024 at 15:32

Ask a few random people about Apple Intelligence and you’ll probably get quite different responses.

One might be excited about the new features. Another could opine that no one asked for this and the company is throwing away its reputation with creatives and artists to chase a fad. Another still might tell you that regardless of the potential value, Apple is simply too late to the game to make a mark.

The release of Apple’s first Apple Intelligence-branded AI tools in iOS 18.1 last week makes all those perspectives understandable.

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Β© Samuel Axon

Apple releases iOS 18.1, macOS 15.1 with Apple Intelligence

28 October 2024 at 19:38

Today, Apple released iOS 18.1, iPadOS 18.1, macOS Sequoia 15.1, tvOS 18.1, visionOS 2.1, and watchOS 11.1. The iPhone, iPad, and Mac updates are focused on bringing the first AI features the company has marketed as "Apple Intelligence" to users.

Once they update, users with supported devices in supported regions can enter a waitlist to begin using the first wave of Apple Intelligence features, including writing tools, notification summaries, and the "reduce interruptions" focus mode.

In terms of features baked into specific apps, Photos has natural language search, the ability to generate memories (those short gallery sequences set to video) from a text prompt, and a tool to remove certain objects from the background in photos. Mail and Messages get summaries and smart reply (auto-generating contextual responses).

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Β© Apple

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