Elon Musk’s support for Donald Trump is set to boost X’s flagging business, with some marketers poised for a return to the social media platform in order to seek favor with the incoming administration.

Media executives told the Financial Times that some brands were preparing to advertise on X once again, as its billionaire owner was likely to gain an influential role within a second Trump White House.

The platform’s revenues have fallen dramatically since Musk’s $44 billion acquisition two years ago, with some investor estimates suggesting its current valuation is less than $10 billion.

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