Working titles
Todayβs newsletter is about how hard (and how easy?) it can be to come up with titles.
It begins:
In My Life in France, Julia Child wrote about what a pain it was to come up with the title for Mastering The Art of French Cooking. She and her husband Paul debated βthe merits of poetic titles versus descriptive titles.β They made lists and lists of titles, trying to come up with the right βcombination of words and associationsβ that would workβ¦
You can read the rest here.
(Reminder: Iβm having a summer 20% off sale on paid subscriptions.)