Myntra bets on 4-hour delivery amid Indiaβs quick commerce boom
16 September 2024 at 13:07
Myntra, Indiaβs largest fashion e-commerce platform, is trialing a four-hour delivery service in four Indian cities, two sources familiar with the matter told TechCrunch, a dramatic acceleration from its standard 2-3 day delivery timeframe as the surge of quick commerce reshapes consumer behavior. The Flipkart Group-owned firm is piloting the fast-tracked delivery service in cities [β¦]
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